Products related to Marketers:
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How Brands Grow : What Marketers Don't Know
This book provides evidence-based answers to the key questions asked by marketers every day.Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.It is the first book to present these laws in context and to explore their meaning and application.The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries.This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
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Big Data Analytics for Creative Marketers : Money Spinner
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Prove It : Exactly How Modern Marketers Earn Trust
You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers claiming to be the best, fastest, and most caring, your brand is literally on trial — and you had better deliver the proof. In Prove It, StoryFuel founder Melanie Deziel and master of influence Phil M.Jones show you how to leverage every content marketing tool in the box to blast through doubt and win the case with your customers.Using real-world examples from trusted brands across dozens of industries, they’ll walk you step-by-step through the process of identifying and categorizing your business promises — even the ones you don’t realize you’re making.You’ll learn how to apply strategies like corroboration, demonstration, and education to a marketing context to show — not tell! — the convenience of your offerings, your comparability with the competition, your connection to your community, your competence in your industry, and your commitment to your values. And you’ll discover the right format and platform to deliver each type of evidence to make sure your “jury of consumers” connects with your case. It’s time to stand out from all the brands that shout “trust us, we’re great!” at a skeptical audience.Your customers are waiting for you to prove it. So pick up this book and find out how.
Price: 12.99 £ | Shipping*: 3.99 £ -
Hoodwinked : How Marketers Use the Same Tactics as Cults
Big brands are the gods of today’s world, and the algorithm is their gospel.What makes the cult marketing vortex so attractive to otherwise smart people, and how does online manipulation render us victim to the dangerous whims of digital companies, corporations, and conglomerates?Hoodwinked reveals the new world of digital marketing where steady, seductive tactics once used by spiritual charlatans are now applied to sell everything from toothpaste to apps and even political leaders.Companies have discovered that us consumers are lured by sophisticated and deceptive marketing techniques, like sensory marketing, cult branding, influencers, and AI programmed to induce maximum anxiety.Combined with behavior-modifying apps and persuasively designed UX that compels us to buy things we don’t need or cannot afford, goods and services like prestige education, fitness trackers, makeup, and those viral leggings from American Eagle seem like must-haves rather than luxury extras.Aided by algorithms and buoyed by the greed of social media CEOs, marketers use the same deceptive and emotionally manipulative tactics that cults do, including scarcity, an all-encompassing ideology, and a charismatic leader.Once indoctrinated, consumer-followers become ensnared in the perfect capitalist loop: anxiety-purchase-anxiety-purchase-anxiety-purchase.Then, social media appearances reinforce the cycle of purchase, performance, and panic. Using memorable real-life cautionary tales, Dr. Einstein narrates how smart, sensible people are sucked into the cult marketing vortex and, importantly, what enables them to get out.Protection comes from understanding the scope of the problem and knowing how to spot the many pervasive tactics used.Combining industry interviews, advertising campaign analysis, and business and scholarly research, Hoodwinked offers an insider’s view into how marketers co-opt our emotions in the name of corporate profits.Armed with this information, readers can learn to spot cult-inspired marketing so they can decide how, or if, they should engage with it.
Price: 19.99 £ | Shipping*: 3.99 £
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Is there a forum where we can offer our affiliate program to affiliate marketers?
Yes, there are several forums where you can offer your affiliate program to affiliate marketers. Some popular options include Warrior Forum, Digital Point, and AffiliateFix. These forums provide a platform for affiliate marketers to connect with potential affiliate programs and discuss industry trends and best practices. By posting your affiliate program on these forums, you can reach a targeted audience of experienced affiliate marketers who may be interested in promoting your products or services.
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What is menswear?
Menswear refers to clothing and accessories designed specifically for men. This includes a wide range of items such as suits, shirts, pants, jackets, ties, and shoes. Menswear can vary in style, from formal and professional to casual and sporty, and it is often influenced by current fashion trends and cultural norms. The menswear industry is constantly evolving, offering a diverse array of options for men to express their personal style and preferences.
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Could you please tell me your questions about the topic of fashion, clothing, and apparel?
Sure, I'd be happy to help with any questions you have about fashion, clothing, and apparel. Whether you're looking for style advice, information about sustainable fashion, or tips on how to build a versatile wardrobe, I'm here to assist. Feel free to ask about the latest trends, how to dress for different occasions, or anything else related to fashion and clothing.
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Looking for good YouTubers for beauty, fashion, and lifestyle?
If you are looking for good YouTubers for beauty, fashion, and lifestyle content, some popular and highly recommended creators include Zoella, Tanya Burr, and Ingrid Nilsen. These creators consistently produce high-quality videos on makeup tutorials, fashion hauls, and lifestyle tips. Additionally, channels like Jackie Aina, Patricia Bright, and Jenn Im offer diverse perspectives and content within the beauty, fashion, and lifestyle genres.
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What Sponsors Want: An Inspirational Guide For Event Marketers
This book offers a practical but conceptually grounded view of the future of sponsorship.It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' - experiences which are miraculously secured with money.The author asks questions such as: 'Do any corporate sponsors really believe that more logos are what their consumers want?' and, 'do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage?'In a culmination of real-life experiences, industry learnings and third-party professional research, What Sponsors Want provides expert-supported arguments to show that the traditional bronze, silver and gold packages of sponsorship belong to a model of the past.In outlining the conceptual model for successful sponsorship, this book provides five key principles of what sponsors want for you to take on your next sponsorship challenge.
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Cultural Intelligence for Marketers : Building an Inclusive Marketing Strategy
WINNER: 2024 International Book Awards - Business: Marketing & Advertising WINNER: Readers' Favorite Book Awards 2024 - Honorable Mention in Non-Fiction MarketingWINNER: NYC Big Book Award 2024 - Public Relations & MarketingWINNER: Goody Business Book Award 2024 - Marketing - BrandingFINALIST: National Indie Excellence Awards 2024 - Marketing & Public RelationsFINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & AdvertisingBrands not only reflect culture but actively shape societal norms and values.Move beyond performative inclusive marketing and drive the cultural conversation. A brand today can build a marketing strategy that not only effectively resonates with audiences but also meaningfully impacts society at large.Learn how to produce inclusive marketing using an approach grounded in critical perspectives on society and the impact brands wield in shaping it.In this book, cultural theorist and strategist Anastasia Karklina Gabriel draws on social analysis, media theory, and semiotics to help marketers improve cultural fluency and future-proof brand strategy by embedding equity and inclusion into every aspect of marketing.Cultural Intelligence for Marketers explains how to create an inclusive marketing strategy using an actionable approach that draws on advanced insights into culture, identity, representation, and the power of media in driving social change. The book offers an in-depth dive into the urgent need for cultural competence in marketing using a framework rooted in 4Cs: Culture, communication, critical consciousness, and community.It delves into practical aspects of conscious marketing, inclusive innovation, cultural insights, brand activism, social impact, and responsibility in business.It features insights from current and former marketing leaders at Wieden+Kennedy, Mindshare, Dentsu, and Saatchi & Saatchi, among others.Drawing on case studies from brands that are actively pursuing inclusive marketing strategies, including Microsoft, Pinterest, Billie, and REI, Gabriel outlines the process of deploying cultural intelligence to attain commercial advantage while transforming society for the better.
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Account-Based Marketing : The Definitive Handbook for B2B Marketers
Whether you're a B2B marketer learning about account-based marketing (ABM) for the first time, or an experienced account-based marketer who wants to keep up to date with the latest advances in the field, this book is the perfect guide to using ABM effectively in your business. From explaining how to design the right ABM strategy, to exploring the five types of ABM and how to decide which type to use with which customers, this guide will help you build your company's ABM capability through the right structure, processes and organization to deliver the best results.Written by the leading practitioner in ABM, Bev Burgess, this book will also help you prepare for the future of ABM as the world of marketing evolves with the introduction of generative AI, helping you to stay at the forefront of your professional practice. With real-world examples and perspectives from companies such as Accenture, AWS, NTT, Salesforce and Vodafone, this guide is a key resource for Account-Based Marketers everywhere, providing an up-to-date view of best practices in ABM globally and a look at how these practices are evolving.
Price: 29.99 £ | Shipping*: 0.00 £ -
Mastering Marketing Data Science : A Comprehensive Guide for Today's Marketers
Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity.In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing.This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world.Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively.Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares cutting-edge techniques and ethical considerations in marketing data science. Future-Ready Skills: Learn about the latest advancements, including generative AI, to stay ahead in the rapidly evolving marketing landscape. Accessible Learning: Tailored for both beginners and seasoned professionals, this book ensures a smooth learning curve with a clear, engaging narrative. Mastering Marketing Data Science is designed as a comprehensive how-to guide, weaving together theory and practice to offer a dynamic, workbook-style learning experience.Dr. Brown's voice and expertise guide you through the complexities of marketing data science, making sophisticated concepts accessible and actionable.
Price: 60.00 £ | Shipping*: 0.00 £
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What is Western riding apparel?
Western riding apparel refers to the clothing and accessories worn by riders in Western-style horseback riding. This typically includes a cowboy hat, long-sleeved shirt, jeans, cowboy boots, and a belt with a buckle. Western riding apparel is designed to be practical and comfortable for the rider while also reflecting the traditional Western cowboy aesthetic. Additionally, riders may also wear chaps, spurs, and gloves as part of their Western riding attire.
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What is western riding apparel?
Western riding apparel refers to the clothing and gear worn by riders who participate in western-style horseback riding. This typically includes a cowboy hat, long-sleeved shirt, jeans, cowboy boots, and a belt with a western-style buckle. Additionally, riders may wear chaps, spurs, and gloves for added protection and functionality. The apparel is designed to be comfortable, durable, and practical for the demands of western riding disciplines such as trail riding, ranch work, and rodeo events.
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What is footwear?
Footwear refers to any type of garment worn on the feet, such as shoes, sandals, boots, and slippers. It is designed to provide protection and comfort for the feet while also serving as a fashion statement. Footwear comes in a variety of styles, materials, and designs to suit different activities and occasions. It plays a crucial role in supporting the feet and promoting overall foot health.
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Are you looking for good YouTubers for beauty, fashion, and lifestyle?
Yes, I am looking for good YouTubers who create content related to beauty, fashion, and lifestyle. I enjoy watching videos that provide tips, tutorials, and inspiration in these areas. It's always great to discover new creators who share valuable insights and recommendations on beauty products, fashion trends, and lifestyle habits.
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